Our Story
The Start of Nordfell
Our Signature coffee - the Nordfell Blend - was originally made just for us, our family, and our friends. It was our answer to the rubbish coffee we were getting in the various subscription services and online stores - we didn't feel that convenience should mean poor quality or bad service. We absolutely love coffee and wanted the best.
For the first Nordfell Blend, we taught ourselves everything there is to know about coffee; we read books, went to tasting sessions and roaster's tours,
After months of research and experimentation at home, we started working with a master coffee roaster to produce our blend. It was another learning curve but we soon realised we'd created something really special.
Over the next few months, it moved beyond family and friends, to friends of friends, and then to coffee lovers all over the UK. Before we knew it, we'd created Nordfell.
Good to know…
What are your six unique blends?
Having perfected the first one, our next step in the journey was to produce a collection of blends, all unique with their own flavour profiles, aromas, and strengths. More learning. With a key focus on doing things the right way, we made sure to work only with ethically-sourced coffee from sustainable farms, where workers are properly cared for and the landscape is well looked after. Roasting, blending, and tasting sessions ensued (we drank so much coffee).
After a few months of experimentation, having perfected our collection, we began roast coffee every day with great precision and now - as we grow - we are proud of our exacting standards throughout the entire process; from roasting to blending, cooling and packing. Find out more about how coffee is made here.
For the unique blends themselves, we felt each one deserved to tell its own story and after a great deal of deliberation, arrived at the following:
- Nordfell Blend
- Bold Ideas
- Sunday Vibes
- The Artist
- The Explorer
- Thinking Time
Each blend is inspired by a specific place and a feeling whilst there. The hand-drawn illustrations each depict an abstract, birds-eye view of each of the locations. The names point to the feeling and suggest the best time to drink them, depending on your tastes, of course! Find out more here.
We're so, so, so proud of what we’ve created with Nordfell and we are absolutely certain you’ll love the coffee too! All six blends taste amazing, and other people say so too!
Where does the name come from?
From Reuben: Nordfell is a name that comes from my connection to the Lake District (where I grew up) and Scandinavia (where I lived and worked at the start of my career).
Nord = North. Fell = Mountain.
So much of the language we use in the Lake District today comes from early Scandinavian settlers in the region. In Old Norse, a mountain was called a fjäll. For Cumbrians, this became 'fell'.
For many who grew up in the Lake District (and many who didn't), the Lakeland fells are very important to us. We feel connected to them, they represent our childhood playground, adventure, exploration, discovery, peace, tranquility, and so much more!
I found this connection to landscape to be exactly the same amongst the wonderful people of Denmark & Sweden.
With Nordfell, I hope to capture some of these emotions and give thanks to the incredible landscape that holds them. At the same time, I want to focus on elevating 'coffee culture', something that became such an integral part of my life in Scandinavia…
Where are you based?
We're currently based in North London. We don't have a physical store (yet!) but we're always on hand to help via email or telephone.
What's next?
Our aim is for Nordfell to remain as a family-run business. We love interacting directly with our customers, being there at the end of an email address - or phone if needed - to help people along their own journey to discovering the perfect coffee.